While having a website may seem like an unnecessary cost if you're not a prolific internet user yourself, a recent survey showed around 70% of the population now has access to an internet connection - that's a big business opportunity you'll be missing out on if you don't have a web presence. Even if your business' website lists little more than your address and opening hours, maintaining a web presence could give you the edge over more technophobic competitors.

Websites must go beyond aesthetics, serving as dynamic platforms that drive leads, sales, and engagement. They are pivotal in generating leads and nurturing sales opportunities, functioning as growth engines for businesses.